iPay
Create a cohesive brand identity for Vodafone Qatar's iPay, built around the logotype's colors and typography. Add shades for trust and efficiency, recurring visual elements for consistency. Develop a user-friendly interface reflecting the brand's values and target audience. Utilize imagery depicting security, trust, and happy customers. Adopt a friendly tone of voice, emphasizing iPay's ease and safety. Compile brand guidelines for logo, colors, typography, and visuals. Gather feedback, refine, and roll out the brand across channels. Include a bold pattern for dynamic visuals. Design simple icons representing key features for enhanced user experience. Promote the launch to drive iPay's adoption.